The new hotel chain aims to offer a unique alternative for travelers who want a change from the traditional cookie-cutter mid-priced hotel experience. NYLO plans to have 50 hotels across North America by 2010. NYLO’s second hotel, in Warwick, Rhode Island, makes its debut in late summer, 2008. Others are slated to open in 2009 in the following markets: Irving, Texas; Denver/Boulder, Colorado; and Kansas City, Missouri.

The 176-room Plano property brings a new face to business travel, appealing to guests of all ages who appreciate bold design, new technology and engaging amenities, such as lively gathering places outside the guestrooms.

Offering travelers an urban, exciting and fun lifestyle experience on the road, NYLO Plano will feature the brand’s hallmark urban loft design. Guests will find soaring ceilings, custom-designed furnishings and high-tech amenities throughout the hotel. Along with the full spectrum of business amenities, they will enjoy The Loft, a dynamic gathering spot next to the lobby with stylish bar and restaurant offering a full menu — from snacks to gourmet dinners — round-the-clock.