The new hotel chain aims to offer a unique alternative for travelers who want a change from the traditional cookie-cutter mid-priced hotel experience. NYLO plans to have 50 hotels across North America by 2010. NYLO’s second hotel, in Warwick, Rhode Island, makes its debut in late summer, 2008. Others are slated to open in 2009 in the following markets: Irving, Texas; Denver/Boulder, Colorado; and Kansas City, Missouri.

The 176-room Plano property brings a new face to business travel, appealing to guests of all ages who appreciate bold design, new technology and engaging amenities, such as lively gathering places outside the guestrooms.

Offering travelers an urban, exciting and fun lifestyle experience on the road, NYLO Plano will feature the brand’s hallmark urban loft design. Guests will find soaring ceilings, custom-designed furnishings and high-tech amenities throughout the hotel. Along with the full spectrum of business amenities, they will enjoy The Loft, a dynamic gathering spot next to the lobby with stylish bar and restaurant offering a full menu — from snacks to gourmet dinners — round-the-clock.

The brand aims to make upscale affordable, offering the high-end service and amenities of the world’s leading boutique hotels at accessible rates of $120 - $140 per night.

All NYLO Hotels feature a new-build prototype with residential urban loft design. The properties will have dramatic brick-and-glass exteriors, expansive floor-to-ceiling windows in the lobby, high ceilings, and exposed-brick-and-polished concrete walls.

Each hotel will feature NYLO’s signature guest lofts, with generous six-foot-tall windows to maximize daylight, high ceilings exceeding 10 feet and custom-designed furnishings, including a plush bed with luxury linens, sofa, ottoman and large moveable desk. Also in the rooms will be the amenities tech-savvy travelers desire: complimentary high-speed and wireless Internet access, large flat-screen TV, MP3 capabilities and convenient plug-ins linking iPods and computers to televisions.

To enhance guests’ comfort and health, each hotel will house a Pure Floor with allergy-friendly guest lofts. Designed for the millions of travelers who suffer from allergies, asthma and other respiratory illnesses, these rooms will use a comprehensive purification system, including medical-grade air purifiers and hypoallergenic linens and covers. NYLO Plano will offer 44 Pure rooms.